Patient

General Manager of automobile dealership

Dis-EASE Symptoms

• Sales team not selling out of inventory.
• Sales team minimizing gross profit by ignoring what was valuable to customers.

Desired Outcome

He wanted to increase the gross profit on his sales and the number of cars sold.

Prescription

Cure for the Common Cold Call^TM

Actual Outcome

Within 3 days of taking Cure for the Common Cold Call^TM one of his sales professionals who normally averaged 4 cars per week, sold 7 out of 7 prospects cars out of inventory.