Where is The Sales Surgeon®?
6.25.06 - 7.1.06
Mission Trip to Nicaragua
9.15.06 - 9.16.06
EQUIP Million Leader Mandate Conference. Kisumu, Kenya
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Articles by The Sales Surgeon®
Meet The Sales Surgeon®
Biography
Gerald "Gerry" Baron started Value Leadership Group, Inc. to apply his international experience in sales, marketing, professional services, product management, and executive management to the vision of "Changing The Way You Think About Selling!TM" He wants to eradicate the negative stereotypes associated with salespeople.
The son of Haitian immigrants, Gerry started "selling" while studying Mechanical Engineering at the Massachusetts Institute of Technology. When he decided that he was more interested in computer science, he sold his way into being allowed to take computer science classes and interview for computer science jobs. In fact, he landed his first job out of college as a UNIX programmer with absolutely no UNIX experience!
He made the official jump into sales in 1991 when he became the European Sales Manager for Computone Corporation managing distributors in 13 countries. His territory revenues grew by 40% during the 18 months that he managed it.
His next assignment was with S2 Systems, Inc. where, he sold fault-tolerant transaction processing software into the banking, brokerage, healthcare, retail, entertainment, and travel industries. He consistently exceeded 135% of quota and was the #1 acquirer of new name accounts.
After a brief stint in sales management during which his was the #1 region, Gerry became Vice President of S2's worldwide Professional Services unit. He used a value-driven sales approach to focus his team on selling and delivering services to over 400 customers around the world including Bank of New York, ING Bank, AEtna, Kroger, Rite Aid, Exxon, Walt Disney, American Express, and British Airways. This resulted in his organization exceeding its 1996 profit goals by $1 million by raising prices and selling value while facing off against competitors whose prices were 25% lower.
In 1998, he became Vice President of Sales for S2. Once again, he used a value-driven approach to increase the number of sales executives meeting quota by 400% and grow the number of new name accounts signed by 700%.
Gerry was the Chief Marketing Officer for Magnet Communications, Inc. prior to their acquisition for 4x revenue. His corporate marketing and product management team conceived and launched an award-winning product that expanded Magnet's market opportunity and contributed to its growth in excess of 20% annually.